You may not have noticed it lately, but we’ve been up to some pretty interesting things here at 1st Mariner. We have redesigned our blog, changed our Facebook page and recently added a Twitter account. If reading Facebook and Twitter doesn’t mean much to you, then this article is for you.
I’m sure you’ve heard the buzz surrounding social media and you’re probably curious why a local bank is using it. Well, it’s simple, one of our objectives is to provide excellent customer service, and an effective way of doing that is maintaining a socially connected communication channel between us and our stakeholders (i.e. you!).
An interesting example of how we are using social media is the Facebook contest we built for our new First Access checking account. The First Access account is a checking account made for 18-25 year olds with great features added just for them. During the development of this project we realized that this account will be used for a lot of first purchases (car, college expenses). We wanted to provide a means for our users to share their firsts with the rest of the community. So, considering many of the targeted customers have Facebook accounts, we built an application that allows our First Access users to share their first stories using Facebook. The benefit for us is offering a great product and providing a medium to help others share interesting stories. The benefit for the First Access users is connecting with like-minded people while entering a contest to possibly win $250 for a great photo or story. Win, win!
Another example worth noting is the publicity we have been receiving for our Twitter account. In fact, 1st Mariner’s Twitter account was rated within the top 10 Banks and Credit Unions on Twitter by Net.Banker. How has Twitter proved to be valuable to a local bank? Aside from just having some great conversations with friends and customers, we have been able to service, poll and alert our customers in real-time.
So now you know how a local bank is using social media to continue its mission of providing outstanding customer service. Your next step should be to join in the conversations with us in one or all of those mediums. We look forward to having meaningful conversations with all of our fellow Mariners.
Wow, what a great month this has been. Not only have we received a lot of interest about our iPhone application (over 500 downloads), but we have also had a lot of interest about our Twitter account accounts. That is right, accounts. Not only do we have a 1st Mariner Bank Twitter account (300 followers) that discusses the industry, Baltimore's local scene, and the bank, but we also have our Customer Service on Twitter. So, be sure to follow us and get in on the conversation and if you have a question about a service or product be sure to send it to our Customer Service representative on Twitter.
Heard about Twitter but don't know what it is? The slide show below is meant for businesses but should explain enough in the first 20 slides for you the get what Twitter is.
Twitter... what's all the fuss about?
We're really digging the new blogging platform here at the bank and have some really interesting things to discuss on here. But, before we start to post, we need to know what interests you. So, tell us what topics you want to talk about or want us to talk about. In other words, help us, help you!
Please use the comments section of this post to give us some ideas for future topics.