I recently attended the Net.Finance conference in Chicago . It is, by far, one of the best conferences for those of us focused on the digital channels of financial services. Over the two and half days, there were three topics that dominated the event: Mobile, Personal Financial Management (PFM) tools, and Social Media. I'm going to specifically talk about the first two topics.
The first day of the conference focused on Mobile Banking services for customers. Jeff Dennes, SVP Chief Digita... [More]
I've been busy with Social Media! I've used Social Media sites for several years now to service our customers, add transparency, and reinforce our core values so, one would think that I've used all the sites and know all the tactics... Not even close. The landscape of the web and Social Media is constantly changing. In my opinion, they aren't even separate anymore. It's no longer Social Media, it's the Internet. Due to the change I'm constantly testi... [More]
We are pretty proud of the response that we are seeing from the financial services (FI) community on our online marketing efforts. In 2009, we put a heavy emphasis on social media and clearly others have taken notice. Yesterday, Truebridge Financial Marketing, a consultancy based out of Boston, blogged about the most influential FI marketers of 2009. These banks and credit unions are showing signs that they're either moving in the direction of the new rules or in some cases, making it a top pr... [More]