I've been busy with Social Media! I've used Social Media sites for several years now to service our customers, add transparency, and reinforce our core values so, one would think that I've used all the sites and know all the tactics... Not even close. The landscape of the web and Social Media is constantly changing. In my opinion, they aren't even separate anymore. It's no longer Social Media, it's the Internet. Due to the change I'm constantly testi... [More]
We are pretty proud of the response that we are seeing from the financial services (FI) community on our online marketing efforts. In 2009, we put a heavy emphasis on social media and clearly others have taken notice. Yesterday, Truebridge Financial Marketing, a consultancy based out of Boston, blogged about the most influential FI marketers of 2009. These banks and credit unions are showing signs that they're either moving in the direction of the new rules or in some cases, making it a top pr... [More]
Both individually and as a banker, I've been a pretty active participant in Twitter over the last few months. It is a fun, vibrant, and growing community with a lot going on. But, like many users, I was unsure of the usefulness and value of the space. Now I know.
We recently worked with one of our customers, Aaron Brazell, to resolve some issues on his account. His blog post at technosailor describes the series of events in some detail so I won't repeat them here. We've found that Twitter is an ... [More]