There is a clear, growing trend of organizations trying to figure out how they can incorporate charitable models into their offerings. Skimming the web, as I do each morning, I found an interesting article on a start-up whose proposed model is to take part of an ATM transaction fee and allow the user to choose a specific charitable organization to donate it to.
Disclaimer: 1st Mariner Bank does not endorse Choose Change ATM, nor do we use it's service.
According to the article, "Choose Change ATM empowers users to contribute a portion of their fees to support their favourite charitable causes.
Launched in February, Choose Change ATM has developed a brand of ATMs that lets users donate $1 of each $2 transaction fee to a non-profit organization of their choice. Users select from a display of eight non-profits, supporting causes such as disaster aid, poverty relief and human rights.
Choose Change provides a convenient way for people to support causes they are passionate about. It's a shining example of the kind of corporate generosity increasingly sought after by customers seeking brands that are more in tune with a spirit of giving."
While we do not endorse this company, we do wish them well and think this is an interesting model that is worth discussing. So, my question is: Would you look for and use a specific ATM knowing that part of the transaction fee could go to a charity of your choice? You can respond in the comments section below.
Here is a great video I found today on Lifehacker that explains - through empirical evidence - what motivates people. Not only is the information fascinating and contrary to what you would assume, but it's illustrated in a white board fashion.
Be sure to comment about what motivates you. Maybe we can help one another put our motivations into a new perspective.
I recently attended an eCommerce conference for financial institutions called Net.Finance. Over the two day period, there were two consistent themes across most of the presentations. They were the growth of mobile as a servicing and delivery channel and the use of social media by banks. I'm going to focus todays' post on mobile.
Over a year ago, we began offering an iPhone Branch/ATM Finder application, one of the first in the country. Even with the limited functionality, we've been pleasantly surprised to see over 1,500 downloads. This simple application confirmed that there is definitely a demand for these services. And why not? Over 78% of the US Consumer market, close to 242 million people, are expected to have mobile access by the end of 2010. Of those mobile users, 1 in 5 will be using the so-called "smart phones" like the iPhone and Android. When we launched the iPhone app, we were one of a handful of banks. Now, there are over 78 financial institutions offering 86 mobile apps for iPhone users.
As we follow these national trends, we realize that our customer and prospect needs are changing as well. So in the very near future, we'll be rolling out a mobile solution that will meet the needs of our community. We are very excited about this solution. Stay tuned for more in the months ahead.