The Net.Finance East Conference kicks off tomorrow in New York City. Net.Finance East is a 2-day forum focusing on next generation marketing initiatives for the financial services industry.
In addition to attending, I'll be part of a Panel Session exploring the mix of online and traditional marketing strategies to promote customer engagement. Things like FaceBook, Blogs (like this one), and other online tools that our customers use on a daily basis to connect to their world. It should be an interesting conference, even more so with the current financial services challenges in the industry. I'll provide some highlights from the conference when I return later this week.