Social Media + Local Bank = ?

by Admin 16. April 2009

You may not have noticed it lately, but we’ve been up to some pretty interesting things here at 1st Mariner. We have redesigned our blog, changed our Facebook page and recently added a Twitter account. If reading Facebook and Twitter doesn’t mean much to you, then this article is for you.

I’m sure you’ve heard the buzz surrounding social media and you’re probably curious why a local bank is using it. Well, it’s simple, one of our objectives is to provide excellent customer service, and an effective way of doing that is maintaining a socially connected communication channel between us and our stakeholders (i.e. you!).

An interesting example of how we are using social media is the Facebook contest we built for our new First Access checking account. The First Access account is a checking account made for 18-25 year olds with great features added just for them. During the development of this project we realized that this account will be used for a lot of first purchases (car, college expenses). We wanted to provide a means for our users to share their firsts with the rest of the community. So, considering many of the targeted customers have Facebook accounts, we built an application that allows our First Access users to share their first stories using Facebook. The benefit for us is offering a great product and providing a medium to help others share interesting stories. The benefit for the First Access users is connecting with like-minded people while entering a contest to possibly win $250 for a great photo or story. Win, win!

Another example worth noting is the publicity we have been receiving for our Twitter account. In fact, 1st Mariner’s Twitter account was rated within the top 10 Banks and Credit Unions on Twitter by Net.Banker. How has Twitter proved to be valuable to a local bank? Aside from just having some great conversations with friends and customers, we have been able to service, poll and alert our customers in real-time.

So now you know how a local bank is using social media to continue its mission of providing outstanding customer service. Your next step should be to join in the conversations with us in one or all of those mediums. We look forward to having meaningful conversations with all of our fellow Mariners.



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