We are pretty proud of the response that we are seeing from the financial services (FI) community on our online marketing efforts. In 2009, we put a heavy emphasis on social media and clearly others have taken notice. Yesterday, Truebridge Financial Marketing, a consultancy based out of Boston, blogged about the most influential FI marketers of 2009.
These banks and credit unions are showing signs that they're either moving in the direction of the new rules or in some cases, making it a top priority. But they're clearly ahead of the curve in the financial industry.
On the list, 1st Mariner Bank... Saaaa-weet! That's right, we are up there with other banking giants like BofA and Wells Fargo. I don't know about you but it gives me a warm feeling to know that your local bank is providing the same - and more often than not, a better - level of customer service as institutions that are multiple times larger. The web has not only empowered you as a consumer, but it has also empowered the smaller institutions and created a level playing field.
Let us know what you think of our social media efforts by commenting below and be sure to check out the Truebridge blog post.