I've been busy with Social Media! I've used Social Media sites for several years now to service our customers, add transparency, and reinforce our core values so, one would think that I've used all the sites and know all the tactics... Not even close. The landscape of the web and Social Media is constantly changing. In my opinion, they aren't even separate anymore. It's no longer Social Media, it's the Internet. Due to the change I'm constantly testing out new and interesting tactics and sites. Most recently, I've uploaded all of our branches to FourSquare. Not sure what FourSquare is? Check out the short video below.
So, what do I hope to accomplish with FourSquare and why is 1st Mariner Bank there? Well, almost a million people are using FourSquare and that means it's important for the bank to have a presence. Wherever the customers are, the bank should be. Also, traffic to our branches has been declining over the past few years while the use of online banking and digital communication has been increasing. I'd like to reward those who remain dedicated to their local branch. In other words, that "Mayorship" to your local branch might be valuable in the next few months.
Next time your at a 1st Mariner Bank branch, grab your iPhone, Blackberry, Android or Palm and be sure to "check-in" on FourSquare and leave a comment/tip for others. Remember, that's what this is all about - sharing and engagement with 1st Mariner and others.