Charity Donation with Every Withdrawal

by Admin 10. June 2010

There is a clear, growing trend of organizations trying to figure out how they can incorporate charitable models into their offerings.  Skimming the web, as I do each morning, I found an interesting article on a start-up whose proposed model is to take part of an ATM transaction fee and allow the user to choose a specific charitable organization to donate it to.

Disclaimer: 1st Mariner Bank does not endorse Choose Change ATM, nor do we use it's service.

According to the article, "Choose Change ATM empowers users to contribute a portion of their fees to support their favourite charitable causes.

Launched in February, Choose Change ATM has developed a brand of ATMs that lets users donate $1 of each $2 transaction fee to a non-profit organization of their choice. Users select from a display of eight non-profits, supporting causes such as disaster aid, poverty relief and human rights.

Choose Change provides a convenient way for people to support causes they are passionate about. It's a shining example of the kind of corporate generosity increasingly sought after by customers seeking brands that are more in tune with a spirit of giving."

While we do not endorse this company, we do wish them well and think this is an interesting model that is worth discussing.  So, my question is: Would you look for and use a specific ATM knowing that part of the transaction fee could go to a charity of your choice? You can respond in the comments section below.

Comments (1) -

Kayleigh
Kayleigh
7/21/2010 1:48:45 PM #

I would! If you're going to be paying a transaction fee in the first place then you might as well have half of it go to a good cause. I think it's an excellent idea and a chance for those who don't normally make contributions to charitable organizations to do so easily.



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