If you haven’t jumped on the social media bandwagon, I would suggest you do so, immediately. In today’s personal and professional world, social media is more than just updating others of your activities, your family, your whereabouts, or your social status. It is about connecting, interacting, and sharing with others. Humans are social creatures and we choose to interact more frequently with each other through social networking websites. While Facebook and Twitter dominate the social and personal connection, LinkedIn has emerged as a go-to site for job and career conversations. It is a great tool to interact with current co-workers and offers an additional benefit of being an interactive resume, which connects you with recruiters and potential future employers. Listed below are a few tips to improve your LinkedIn profile and potentially enhance your career.
1. Effectively Decorated Resume
LinkedIn states that your profile is 40 times more likely to be seen if you have a 100% complete profile. A complete profile includes listing your current and previous positions, listing education information, including a profile photo, utilizing the profile summary and specialties sections, and having at least three recommendations from your connections. Whew, that may seem like a lot of work, but in the long run, the name of the game is visibility. Ensure your LinkedIn profile is as complete as possible and optimize it by using key words throughout your descriptions so that your information becomes more recognizable and searchable. Oh, and most importantly, remember to be truthful.
2. Connect, Connect, Connect
Co-workers- check! Contacts from undergrad- check! Vendors- check! Connect with other LinkedIn members to build your network. Remember, the more connections you have, the more opportunities you have to be noticed. However, getting your information out to the masses is a strategy that requires you to think quality over quantity. Manage your tendency to connect with people you don't know. It is not about gaining the most connections; it’s about connecting with people who can help you accomplish your objective.
3. Be Interactive
The best way to reach more people on LinkedIn is to interact. Join groups that interest you, share article and blog posts, and comment on and “like” articles your connections share. These actions allow your profile to be more visible, while also establishing yourself in your profession or industry.
4. Build Your Resume
Think of your connections as recommendations. To a potential employer, a LinkedIn recommendation is a reference in advance. Ask your supervisors, co-workers, professors, etc. for professional recommendations. Although recommendations don’t take the place of reference letters or calls, they effectively decorate your LinkedIn profile which may increase the chance of it being visible to potential employers.
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